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Restore Your Marketing Performance Without Violating HIPAA

Fines, class action lawsuits, and reputational damage are hitting healthcare marketers using non-compliant tracking. Destinations lets you keep the tools you rely on, without the risk.

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Destinations HIPAA Compliant Web Tracking
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HIPAA Compliant Marketing

Safeguard protected health information without sacrificing marketing power.

Start measuring performance and optimizing your digital strategies compliantly. Destinations ensures PHI never reaches the digital marketing tools you rely on.

HIPAA-Safe Tracking

Your existing trackers keep firing. Destinations strips the PHI before it reaches them. No disruption to your current setup.

Redact PHI

Patient data is stripped from every tracking event before it reaches Google, Meta, Bing, or any other ad platform.

Retain Conversion Data

Your campaigns keep their conversion data. Impressions, clicks, conversions. All of it, without the compliance risk.

Advertise Compliantly

Measure impressions, clicks, and conversions. Destinations supports programmatic platforms like The Trade Desk, Stack Adapt, and Basis.

Enterprise CDP Integration

Conversion data flows compliantly into Salesforce Data 360, Snowflake, and other leading CDPs, giving you a full picture of what's driving booked appointments. Put more budget into what works and cut what doesn't.

Fully Managed Service

Penrod handles the setup and everything after. API updates, new platform integrations, compliance questions. Your IT team stays out of it. Your marketers keep marketing.

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Success Story

How Nebraska Medicine Runs HIPAA-Compliant Digital Marketing

Healthcare marketers shouldn't have to choose between reaching patients and staying compliant. With Penrod Destinations, Nebraska Medicine can do both.

Read Now →
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Platform Support

Keep using the marketing platforms you depend on.

Check out our growing list of available integrations.

Google Analytics
Google Ads
Facebook
Instagram
Meta
StackAdapt
Maps
The Trade Desk
Bing
Pinterest
LinkedIn
Floodlight
Google Actions Center
Spotify
Book a Demo → Free Consultation →
Destinations HIPAA Compliant Web Tracking
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Privacy Platform

Get HIPAA compliant without adding extra burden on your IT department.

Destinations plans include:

  • Signed BAA
  • Initial Setup
  • PHI Redaction
  • Server Maintenance
  • Tag Maintenance
  • Ongoing Support
Book a Demo →
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HHS Compliant Ads

Health and Human Services recommends Customer Data Platforms for Compliant Ads

We check all the boxes of the latest legal requirements.

Signed BAAPenrod signs a BAA with you
De-Identified DataPenrod de-identifies sensitive PHI from your website visitors
No PHI DisclosurePenrod only sends clean data to non-BAA marketing partners
Book a Demo →
Destinations by Penrod
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Who It's For

Destinations is Built for Every Corner of Healthcare

  • Health Systems and HospitalsTrack the full patient journey from ad click to booked appointment. Know who showed up. Give your marketing team the attribution data they've been asking for and your compliance team the protection they require.
  • PayersOpen enrollment is your highest-stakes campaign of the year. Know which touchpoints are driving plan selections across medical, dental, and vision.
  • PharmaKnow what's moving patients from first impression to prescription with compliant D2C campaigns and HCP outreach. Do it without putting sensitive data at risk.
  • MedDevnow what's driving awareness to purchase without adding a compliance problem on top of it.
Book a Demo →

Questions and Answers

Destinations prevents protected healthcare information (PHI) from reaching non-compliant third party web trackers.

Destinations uses Google Tag Manager, Google Cloud Platform, and an optional CDP to redact protected health information. CDPs like Salesforce Data 360 or Snowflake are used to store identifiable data in a compliant environment, while a Google Tag Manager environment hosted in a BAA-supported Google Cloud Platform runs the redaction algorithms.

Because CDPs are recommended by the Department of Health and Human Services as a way to run HIPAA-compliant marketing campaigns on non-compliant ad platforms and web trackers.

Healthcare organizations told us they wanted a choice in their CDP, not another vendor locking them in. So Destinations is not a standalone CDP. We handle the secure, server-side layer where data gets processed and PHI gets stripped. For storage and activation, we integrate with enterprise CDPs like Salesforce Data 360 and Snowflake. Your compliance infrastructure stays best-in-class. Your CDP scales with your organization. We think that beats an all-in-one tool every time. Salesforce Data 360 was named as a leader in the Gartner Magic Quadrant. When compliance is at stake, healthcare companies need flexible, secure products backed by trusted companies. This is why we chose to use Salesforce Data 360 as a core technology behind Destinations.

It depends on your marketing stack, but implementations are possible in as little as two weeks.

The good news is, that means you're already taking compliance issues seriously! The other good news is that migration is no more complicated than a standard implementation.

Yes, Destinations keeps you on top of new Meta Ad conversion restrictions on health and wellness advertisers.

Featured Articles

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Case Study

Customer Data Platforms that Put Patient Privacy First on Google Ads

 Read More →
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Case Study

Making Google Analytics HIPAA Compliant with the Power of Salesforce

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Blog

Meta Ads and HIPAA Compliance

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Blog

Meta’s Data Restrictions for Healthcare and Wellness Marketers

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Book a Demo

Ready to make Google Ads, Meta Ads, and other web trackers HIPAA compliant?

Book a demo and stop worrying about non-compliance fines.

In this meeting, we'll discuss:

  • How Penrod Destinations makes your ad platforms HIPAA-compliant
  • Your marketing and advertising challenges
  • A free privacy audit of your existing website
  • Any other questions you have

Trusted by the leaders in healthcare and life sciences.