Physician recruiting is one of the toughest challenges facing healthcare teams. With high demand for care and a limited supply of qualified talent, it feels like there are never enough hours in the day to find, vet, and onboard top-tier physicians...but Salesforce can help.
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A hospital is only as good as the quality of the individual physicians who work there...and quality starts with the recruitment team. It's not just about a talent gap. What really slows recruiting teams down are outdated processes, compartmentalized workflows, and tools that just weren't built with healthcare recruitment in mind. The process of physician credentialing itself is hard enough.
With delays that put months between physician enrollment and care, hospitals can't afford lengthy recruiting cycles. Unfortunately, healthcare providers have one of the longest time-to-hire cycles at nearly 60 days. That's where Salesforce Health Cloud comes in to help recruiters quickly attract the right talent with powerful campaigns and automated workflows.
Lengthy recruiting processes, finding the right talent by specialty, and reporting shortfalls
Salesforce Health Cloud
Faster recruitment process, stronger candidate pipelines, and data-driven insights
Physician recruiting teams face a perfect storm of challenges that go beyond the standard hiring hurdles.
Recruiters often face challenges in assessing the effectiveness of current practices, particularly within large provider networks where geographic disparities can lead to gaps in care. These challenges make it difficult to pinpoint which specialties, in specific locations, are needed to enhance the available care options.
Finding physicians isn't as simple as browsing job boards. Between specialties, certifications, work history, and multiple verification steps, recruiters are drowning in research that takes way too long and lives in scattered spreadsheets or notes.
Without campaigns supporting the recruiting process, each outreach can feel like a one-off. It may involve cold calling, emails, or social outreach. But without a consistent effort supported by sound strategy, these tactics will fall short. Additionally, physician leads are often treated the same regardless of their source, whether they originated from inbound or outbound channels.
Without a unified system, every recruiter seems to have their own way of documenting candidates—a mix of sticky notes, spreadsheets, and fragmented systems. The results? Chaotic pipelines and mismanaged opportunities. Additionally, this data cannot be segmented by physician type, specialty, or stage, making it difficult to assign it to the appropriate recruiter or target it effectively with a campaign.
Recruiting isn't a one-person game. Sourcing teams, recruiters, and administrators must be on the same page, but siloed systems make it hard to collaborate or understand the bigger picture.
Data isn't helpful if it's all sitting in different places. Teams struggle to identify gaps, analyze recruiter performance, and create better hiring strategies without centralized insights.
Manually transcribing resumes and sourcing candidates across countless platforms is messy, tedious, and error-prone work.
Consistency is nonexistent without a well-thought-out framework guiding recruiters through sourcing, screening, and interviewing. Missed follow-ups and unnecessary delays? All too common. Sounds exhausting, right? It doesn't have to be.
This is where Salesforce Health Cloud flexes its muscles. It's the ultimate tool for modernizing physician recruiting. We customize it specifically for healthcare recruiting teams to crush the abovementioned challenges.
We start by customizing Salesforce to store physician profiles in one secure, centralized location. Need to know a candidate's board certifications, licenses, malpractice history, or work experience? It's all there. Plus, we integrate primary verification sources (like the AMA, NPPES NPI, and ABMS Board) to automatically pull accurate and complete credentials.
Candidates can be assigned to campaigns customized to their specialty, location, or other key attributes. Designed by the marketing team, these campaigns are reusable and can be applied to every physician in the recruitment pipeline. Each campaign features automated email outreach journeys while also prompting recruiters to add a personal touch at key moments. By automating critical steps in the recruitment process, health systems can scale personalized outreach efforts across multiple physicians seamlessly. Furthermore, engagement data from these campaigns can be analyzed to uncover effective recruitment strategies and refine future efforts.
Recruiting teams gain a framework that simplifies and standardizes every step of the candidate process, from sourcing to screening, interviewing, and beyond. Lead assignment rules ensure that each candidate is routed to the right recruiter based on attribution source, geography, and specialty. Salesforce Health Cloud keeps things moving with automated reminders—so you can focus on building relationships instead of scrambling through spreadsheets.
Say goodbye to siloed systems. Everyone involved in recruiting (sourcing specialists, recruiters, and administrators) works on the same platform with real-time access to candidate statuses, notes, and progress.
Application fatigue? Not anymore. With Salesforce, we design slick, user-friendly digital forms that auto-complete fields using data from physician profiles. Of course, the forms are responsive for mobile devices. This minimizes the effort for candidates (and keeps your pipeline happy). Bonus? All data integrates directly into Salesforce, so manual entry becomes a thing of the past.
How long does it take you to hire a physician? Which specialties are the slowest to recruit for? Are your current sourcing strategies working? Leadership can answer these questions (and more) with robust reporting dashboards built into Salesforce Health Cloud.
Salesforce automates the time-consuming grunt work—like sourcing candidates and manually reviewing resumes—so your team has more time to focus on what matters most: connecting with the best talent.
Recruiting qualified physicians isn't easy. However, armed with a customized Salesforce Health Cloud instance, healthcare recruiting teams can overcome the chaos and work smarter, not harder. By unifying processes, automating workflows, and offering real-time insights, Salesforce Health Cloud transforms your talent acquisition strategy and helps put skilled physicians in front of patients faster.
Because at the end of the day? It's not just about filling roles—it's about improving patient care. Interested in learning more about how we can customize Salesforce Health Cloud for your healthcare organization? We'd love to chat! Get in touch by filling out the form below.
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