Reduce Emergency Room Readmissions, Drive Lower Costs and Better Health Outcomes
Learn how costly readmissions can be mitigated with proactive patient outreach through unified clinical data
Read Full Use Case
Learn how costly readmissions can be mitigated with proactive patient outreach through unified clinical data
Read Full Use Case
Why? Because healthcare providers are relying on manual processes to educate patients and coordinate care after discharge.
As a result, patients and their care coordinators are not set up for successful outcomes – and readmissions skyrocket.
Manual discharge processes, overwhelmed patients, delayed and out-of-date care coordination
Creating automated discharge processes based on unified clinical data that set patients and their care coordinators up for success
Reduced readmissions, lower healthcare costs, and better health outcomes
Emergency room readmissions are costly to both providers and patients. From the business perspective, fines imposed by insurance companies and the CMS eat away at slim hospital revenue margins. From a patient perspective, readmissions mean poorer health outcomes and high out-of-pocket costs. It's a lose lose situation.
Sure, it's the hospital's responsibility to educate the patient and coordinate care in a manner that lowers the chances they'll be re-admitted for the same conditions during discharge. However, discharge processes are overwhelmingly manual and rely on disparate data from clinical systems and EHRs. It's both a process and data issue that leads to a few problems:
Without further intervention, these problems lead to readmissions for the same symptoms.
Solving this use case requires both a data platform, and engagement platform. We use Salesforce Data Cloud to unify patient data from EHRs, Remote Patient Monitoring Systems (RPM), Laboratory Information Systems (LIS), CRMs, and other marketing tools. Meanwhile, we configure Salesforce Marketing Cloud Engagement to replace the manual discharge processes with contextual engagement.
Salesforce Data Cloud creates a 360-degree patient profile, giving discharge teams the context they need in one place based on clinical records, health history, and more. Additionally, AI models create risk-based segmentation that organize patients into levels of risk, helping prioritize interventions.
Salesforce Marketing Cloud uses the information from Data Cloud to drive contextual engagement. Gone are the pages and pages of hard-to-understand discharge instructions. Omni-channel campaigns drive 1:1 engagement with patients, ensuring they're set up to – or intervened with – to successfully avoid readmissions.
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