Keeping Urgent Care Centers Top of Mind

Solving the Use Case

In order to solve the urgent care awareness use case, it's important to understand why urgent care centers struggle to remain top of mind in their local communities.

First of all, competition among urgent care centers has increased dramatically over the past few years. The global market is projected to grow to exponentially, with more and more physical centers springing up in increasingly saturated local communities.

Additionally, the market for virtual experiences is expanding exponentially. According to The Brainy Insights, the Urgent Care App market will explode to just shy of $45 Million by 2033. For urgent care centers without robust technical infrastructures, it feels like the walls are closing in.

However, with the right platform and roadmap for digital transformation, there is a huge opportunity to become an urgent care leader in your local community. Much of the opportunity depends on creating a patient data strategy to support relationship-based approaches to engagement.

Unfortunately, providers are notorious for having inaccessible, siloed patient data spread across EHRs, ERPs, and email marketing tools. It creates the following gaps:

• Gap 1: Siloed Data
  Data is spread across disparate EHRs, ERPs, and email marketing tools that don't talk to one another.
• Gap 2: Fragmented Architecture
  Because fragmented systems don't talk with one another, marketers and operations teams aren't able to segment patient populations.
• Gap 3: Inaccessible Datasets
  Because they can't segment patient populations, marketers are unable to deliver personalized messaging at the right time to keep their urgent care centers top of mind.

Solving the Use Case

We use Salesforce Data Cloud unify patient data from EHRs, ERPs, and other marketing tools. Data unification creates a 360-degree patient profile, giving marketing and operations teams the individual data they need to create defined populations. Examples of defined populations include:

• Cancer Patients
• Chronic Disease Patients
• Low Income Patients
• Diabetes Patients
• Disabled Patients
• Pregnant People

With these defined populations in place, marketing teams can focus on creating personalized patient journeys in their local areas across multiple channels, including email, SMS, and location-based advertising. These journeys are fine-tuned to increase brand awareness and improve patient experiences, keeping the urgent care center top of mind for healthcare needs in the future. In addition to positive health impacts on the community, Salesforce Data Cloud inspires patient decisions that drive revenue and increase lifetime value.