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Live Webinar

Measure Every Click. Stay Fully Compliant.

June 25 @ 12PM CT

Your marketing team needs to prove ROI. Your compliance team needs to protect member data. But HIPAA rules make both harder. They restrict the tracking tools marketers have relied on for years, meaning the pixels and tags you've used to measure campaign performance may now violate member privacy.

This webinar shows you how to compliantly measure ROI from the first ad click all the way to plan enrollment and beyond. When you can see what's working, you acquire more members, retain the ones you have, and understand how they engage well enough to improve their satisfaction.

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Fill out the form and we'll get you registered.

Speakers

Meet your payer marketing experts.

We'll help you balance marketing performance and HIPAA compliance.

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Saul Fofana

Chief Customer Officer
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Jim Slavo

Sr. Director, Healthcare Strategy
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What You'll Learn

Health plans that measure well, grow well.

Here's what we'll cover.

HIPAA RulesThe pixels and tags you've relied on put your organization at risk. We'll tell you exactly what's happening and what to do about it.
Full-Funnel Attribution Without the RiskTrack performance from first impression through quote, plan selection, and enrollment, for both employer-sponsored and individual market campaigns, without touching PHI.
Open Enrollment Campaign PerformanceConnect ad spend and email clicks to quote completions and enrollments. Re-engage people who dropped out of the process compliantly, before your next window closes.
Member Nurture and Engagement MeasurementMeasure how members engage across the plan year by product line. Preventative care, QLE outreach, HSA and FSA campaigns, Rx adherence, and more.
Star Ratings, HEDIS, and Quality CampaignsConnect your digital outreach to the care gap closures that move your Star Rating and give your quality and marketing teams a shared view of what's working.
Privacy-First Measurement and Audience StrategyBuild look-alike audiences of your best members without exposing PHI to ad platforms. Close the loop from click to enrollment to care activation.
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Two experts. One complete picture.

We brought together Penrod's compliance and analytics leaders so you get the full story, not just half of it. Fill out the form to save your spot.

Trusted by the leaders in healthcare and life sciences.