Webinar June 25 @ 12PM CT
Measure Every Click. Stay Fully Compliant. Learn how payer marketers can prove ROI from first click all the way to plan enrollment.
   
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On-Demand Webinar

Measure Every Click. Stay Fully Compliant.

Your marketing team needs to prove ROI. Your compliance team needs to protect patient data. And now, updated 2026 HIPAA rules raise the stakes for both. This webinar shows you how to do both at once, from first click all the way to a booked appointment.

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Speakers

Meet your healthcare marketing experts.

We'll help you balance marketing performance and HIPAA compliance.

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Saul Fofana

Chief Customer Officer
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Jim Slavo

Sr. Director, Healthcare Strategy
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What You'll Learn

Everything healthcare marketers need to measure performance and stay compliant.

We covered the compliance landscape, the technical blueprint, and the full-funnel measurement strategies that leading health systems are using right now.

2026 HIPAA Rule Updates: What ChangedA plain-language breakdown of the new OCR guidance, what it means for digital advertising, and the specific risks healthcare marketers need to address now.
Full-Funnel Attribution Without the RiskHow to track performance from first ad impression all the way to a booked appointment in your EHR, while keeping PHI in a HIPAA-compliant environment the whole time.
The Technical Compliance BlueprintA practical checklist for safely using Meta Pixel, Google Ads, and Google Analytics without sending protected health information to third-party platforms.
Real-World Healthcare Marketer ExamplesSee how enterprise health systems run compliant campaigns and prove their ROI with confidence.
Enforcement Risk and Legal ExposureA breakdown of recent FTC actions, class-action litigation, and the compliance gaps that put healthcare organizations at risk, even when they think they're covered.
Privacy-First Campaign MeasurementThe methods top healthcare marketers use to track patient journey attribution and optimize ad spend, without leaking PHI to ad platforms.
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On-Demand Webinar

Two experts. One complete picture.

We brought together Penrod's compliance and analytics leaders so you get the full story, not just half of it. Fill out the form to get the recording.

Trusted by the leaders in healthcare and life sciences.