Stop Your Web Trackers from Causing a HIPAA Violation
On Demand
FEATURING
If you're a healthcare marketer, your job just got a lot harder.
The tracking pixels used by ad platforms and analytics tools on your website? They’re likely leaking protected health information (PHI), and the consequences could be severe, including hefty fines and patient lawsuits. Your marketing team is under pressure to deliver ROI, but your compliance and IT teams are fighting to mitigate risk. You need to bridge this gap.
Watch our expert-led session to learn:
Safe, proven strategies for staying compliant
How top healthcare marketers are measuring campaign ROI
How healthcare marketers are personalizing patient journeys, and driving new appointments without risking a violation
Fill out the form and we'll email you a link to the recording.
Speakers
Meet your HIPAA compliance experts.
We're bringing together the experts to help you balance marketing performance and HIPAA compliance.
Saul Fofana
Chief Customer Officer
Ben Seyden
Healthcare Strategy Executive
Matt Fiel
EVP of Marketing
Event Details
We covered everything healthcare marketers need to stop web trackers from causing a HIPAA violation.
You'll learn:
A Breakdown of Enforcement & Legal RiskUnderstand the regulations, FTC cases, and class-action litigation surrounding digital ad platforms
The Technical Compliance BlueprintA compliance checklist to safely use Meta Pixel, Google Ads, and Google Analytics
How to Measure ROI CompliantlyLearn privacy-first methods to accurately track performance and patient journey attribution without leaking PHI to ad platforms.
Examples of Successful Healthcare MarketersSee how an enterprise hospital uses Penrod Destinations and Salesforce Data 360 to power personalized, compliant campaigns
Learn How to Stop Your Web Trackers from Causing a HIPAA Violation
Your marketing team is under pressure to deliver ROI, but your compliance and IT teams are fighting to mitigate risk. Watch our webinar to learn how to bridge the gap.
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