Webinar: How Baptist Health Turned Invoice Exceptions into $1.9 Million in Savings
   
Save Your Spot
Text Decoration text decoration
Webinar

Stop Your Web Trackers from Causing a HIPAA Violation

On Demand

If you're a healthcare marketer, your job just got a lot harder.

The tracking pixels used by ad platforms and analytics tools on your website? They’re likely leaking protected health information (PHI), and the consequences could be severe, including hefty fines and patient lawsuits. Your marketing team is under pressure to deliver ROI, but your compliance and IT teams are fighting to mitigate risk. You need to bridge this gap.

Watch our expert-led session to learn:

  • Safe, proven strategies for staying compliant
  • How top healthcare marketers are measuring campaign ROI
  • How healthcare marketers are personalizing patient journeys, and driving new appointments without risking a violation

Text Decoration text decoration
Text Decoration text decoration
Watch Now

Fill out the form and we'll email you a link to the recording.

Speakers

Meet your HIPAA compliance experts.

We're bringing together the experts to help you balance marketing performance and HIPAA compliance.

speaker photo

Saul Fofana

Chief Customer Officer
company logo
speaker photo

Ben Seyden

Healthcare Strategy Executive
company logo
speaker photo

Matt Fiel

EVP of Marketing
company logo
Text Decoration text decoration
Event Details

We covered everything healthcare marketers need to stop web trackers from causing a HIPAA violation.

You'll learn:

A Breakdown of Enforcement & Legal RiskUnderstand the regulations, FTC cases, and class-action litigation surrounding digital ad platforms
The Technical Compliance BlueprintA compliance checklist to safely use Meta Pixel, Google Ads, and Google Analytics
How to Measure ROI CompliantlyLearn privacy-first methods to accurately track performance and patient journey attribution without leaking PHI to ad platforms.
Examples of Successful Healthcare MarketersSee how an enterprise hospital uses Penrod Destinations and Salesforce Data 360 to power personalized, compliant campaigns
Watch Now →
Compliant Web Trackers
Text Decoration text decoration
Text Decoration text decoration
On-Demand Webinar

Learn How to Stop Your Web Trackers from Causing a HIPAA Violation

Your marketing team is under pressure to deliver ROI, but your compliance and IT teams are fighting to mitigate risk. Watch our webinar to learn how to bridge the gap.

Text Decoration text decoration
Watch Now

Trusted by the leaders in healthcare and life sciences.