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Don't Stop Using the Web Trackers You Depend On.

Make them HIPAA-compliant instead.

Destinations for Snowflake ensures PHI never reaches non-compliant web trackers with a healthcare-focused connected data platform.

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HIPAA Compliant Marketing with Snowflake

Safeguard protected health information without sacrificing marketing power.

Destinations for Snowflake makes the marketing platforms you depend on HIPAA-compliant.

Remove Sensitive PHI

Stop healthcare data from reaching non-compliant web trackers and ad platforms like Meta, Facebook, and more.

Keep Conversion Data

Identify converted users with compliantly-stored data in Snowflake, a healthcare-focused connected data platform.

Secure Your Environment

Control protected health information (PHI) in a HIPAA-compliant server-side container.

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Featured Resource

Navigating the Waters of HIPAA Compliance in Digital Marketing

In this on-demand webinar, we dive into how to unlock the full potential of your healthcare marketing efforts while protecting patient privacy.

Watch Now →
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Platform Support

Keep using the marketing platforms you depend on.

Our growing list of marketing trackers keeps you compliant now, and in the future.

Google Analytics
Google Ads
Facebook
Instagram
Meta
StackAdapt
Maps
The Trade Desk
Bing
Pinterest
LinkedIn
Floodlight
Google Actions Center
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HIPAA Compliant Ads

The Department of Health and Human Services recommends Customer Data Platforms (CDPs) for Compliant Ads

Penrod and Snowflake check all the boxes of the latest OCR bulletin.

  • Signed BAAPenrod signs a BAA
  • Compliant PHI StorageDestinations stores any PHI in Snowflake, a HIPAA-compliant data platform
  • De-Identified DataDestinations removes sensitive PHI from conversion data
  • No PHI DisclosureDestinations stops PHI from reaching non-compliant marketing trackers
Our Plans

Flexible Hosting Options

Self-hosted and Hosted Plans Available

Self-Hosted

Own Your Compliance Internally

What’s included
  • checkmark Signed BAA
  • checkmark Initial Setup
  • checkmark PHI Redaction
Get a Quote →

Hosted

Get HIPAA Compliant Without Adding Extra Burden on Your IT Department

What’s included
  • checkmark All Self-Hosted Features, Plus:
  • checkmark Server Maintenance
  • checkmark Tag Maintenance
  • checkmark Ongoing Support
Get a Quote →

Questions and Answers

Destinations for Snowflake is a redaction platform that prevents protected healthcare information (PHI) from reaching non-compliant third party web trackers.

Non-compliant trackers are any marketing platforms you don't have a business associate agreement (BAA) with. These platforms don't have the privilege to access your protected healthcare information (PHI). If they're receiving PHI from your web properties, it's likely a HIPAA violation has occurred.

Destinations uses Snowflake, Google Tag Manager, and Google Cloud Platform to store PHI in compliant platforms while preventing PHI from reaching non-compliant ones. Snowflake stores identifiable information, while a Google Tag Manager environment hosted in the BAA-supported Google Cloud Platform runs a redaction engine.

Snowflake is a flexible solution for storing both structured and unstructured data. Experts suggest that a staggering 80% of patient data is unstructured, making Snowflake an ideal platform for compliantly storing healthcare data. Furthermore, it was designed with scalability at its core, enabling integration into Destinations' PHI redaction workflows.

Usually, healthcare marketing teams aren't technical. They don't have staff on hand to set up hosting environments, code redaction scripts, and configure the server-side Google Tag Manager instances necessary to complying with HIPAA. They may not have immediate access to legal staff required to make complicated decisions about compliance. Hosted Destinations for Snowflake plans mean you can use web trackers without reliance on your IT and legal teams. The healthcare experts at Penrod ensure your marketing programs run compliantly, without downtime.

Featured Articles

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Use Case

HIPAA Compliant Web Tracking with Snowflake

 Read More →
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Blog

What the AHA Lawsuit Means for Healthcare and Tracking Tech

 Read More →
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Get a Free Action Plan

Ready to make your web trackers HIPAA compliant?

Book a meeting and stop worrying about non-compliance fines.

In this meeting, you'll:

  • Get a HIPAA-compliance analysis of your current marketing trackers
  • Get a Free HIPAA Compliance Action Plan to make your trackers compliant
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