Don't Stop Using the Web Trackers You Depend On.

Destinations for Snowflake is a redaction platform that prevents protected healthcare information (PHI) from reaching non-compliant third party web trackers.

Non-compliant trackers are any marketing platforms you don't have a business associate agreement (BAA) with. These platforms don't have the privilege to access your protected healthcare information (PHI). If they're receiving PHI from your web properties, it's likely a HIPAA violation has occurred.

Destinations uses Snowflake, Google Tag Manager, and Google Cloud Platform to store PHI in compliant platforms while preventing PHI from reaching non-compliant ones. Snowflake stores identifiable information, while a Google Tag Manager environment hosted in the BAA-supported Google Cloud Platform runs a redaction engine.

Snowflake is a flexible solution for storing both structured and unstructured data. Experts suggest that a staggering 80% of patient data is unstructured, making Snowflake an ideal platform for compliantly storing healthcare data. Furthermore, it was designed with scalability at its core, enabling integration into Destinations' PHI redaction workflows.

Usually, healthcare marketing teams aren't technical. They don't have staff on hand to set up hosting environments, code redaction scripts, and configure the server-side Google Tag Manager instances necessary to complying with HIPAA. They may not have immediate access to legal staff required to make complicated decisions about compliance. Hosted Destinations for Snowflake plans mean you can use web trackers without reliance on your IT and legal teams. The healthcare experts at Penrod ensure your marketing programs run compliantly, without downtime.