Growth you can prove, precisely.
Penrod Precision Marketing is a framework that connects your marketing spend to scheduled visits, closed care gaps, and retained patients, with the ROI to prove it.
The Problem
Your marketing team is working with incomplete data.
Here's what that's costing you.
You (and your CFO)
know the spend...
know the spend...
Every campaign, every channel, every medium, every dollar.
...but you can't prove
the results.
the results.
Impressions aren't enough. Which spend drove a scheduled visit, a closed care gap, or a retained patient?
The Solution
Precision programs that track marketing ROI on every service line.
Browse our library of service lines with pre-built journeys below.
Heart Attack
Afib
Stroke
Heart Scan
Vascular Leg
Structural Heart
Hypertension
Advanced Treatments
Total Joint
Spine
Sports Medicine
Sports Training
Therapy
Ortho Rehab
Ortho Screenings
Labor & Delivery
Gyn Health
Pediatric
Prenatal Assistance
Medi-Spa
Breast Cancer
Lung Cancer
Colorectal Cancer
Advanced Treatments
Genetic Counseling
Ovarian Cancer
Second Opinion
No Show & Reschedule
Unfilled Orders
Events (Virtual & In-Person)
Preference Management
Improve Show Rates
Mammo
Lung CT
Colonoscopy
Smoking Cessation
Bundle Screenings
Sleep
Recruiting
Development
New Movers
Primary Care
Know Where To Go
Gastro
Urology
Pulmonology
Welcome Journey
Post Acute Care
ER Discharge > PCP
Dynamic Newsletter
Annual Wellness
Referral Management
Referral Patterning
Physician Recruiting
Physician Education
Same Day / Next Day Scheduling
Skilled Care
Rehab
Hospice
Bariatrics
Diabetes
Wellness / Fitness Center
Corporate Wellness
Health Screenings
Disease Management
Wellness Programs
Health Education
Patient Care Plans
SDOH
One marketing framework, from compliance to proven growth.
- ComplianceConsent, PHI protection, HIPAA compliant web tracking, and governance so marketing can move fast with confidence.
- Data IntelligenceUnified patient profiles, segments, and retention signals in one place.
- Marketing OrchestrationJourneys built for crucial moments like care gaps, missed appointments, and more.
- ROI MeasurementAttribution that ties every campaign dollar to patient volume and revenue.
Capture attention, convert consistently.
A repeatable funnel for turning paid media into scheduled appointments.
Nurture Back to Conversion
First-party data keeps bringing patients back to scheduled appointments.
- Capture First-Party DataHRA responses and guide downloads identify who's engaged and where they sit in the decision journey, no appointment required yet.
- Nurture Across ChannelsAutomated email and SMS, reinforced by retargeted social and search, meet each patient with the right message at the right moment.
- Return to the Primary CTAEvery touchpoint, regardless of channel, points back to a completed appointment.
Proof that your marketing investment is working.
Next Step
Let's build your precision ROI model.
We'll take one journey, care gaps, missed appointments, whatever matters most right now, and show you exactly what it's worth on your data.
- One Journey, Modeled
- Your Real Data
- No Commitment Required
Trusted by the leaders in healthcare and life sciences.
