Text Decoration text decoration

Consent Management Built for Healthcare Compliance

You don't have to manage consent alone. We're a partner who helps you capture, manage, and honor what your visitors choose, and stay compliant with HIPAA, CCPA, and the privacy laws in your state.

Text Decoration text decoration
Text Decoration text decoration
Healthcare Consent Center
The Problem

Marketing needs the data. Legal needs the compliance.

Here's why they're not on the same page.

Marketing runs Google Ads, Meta, and LinkedIn trackers to prove campaigns work...
Every pixel and tag is sending data to a third party the moment a page loads. The marketer is happy.
...But legal knows your visitors never agreed to any of it.
20 states require explicit opt-in before that data leaves your site. You might be one complaint away from a fine.
Text Decoration text decoration
The Solution

Comply with privacy laws and give marketing what it needs to perform.

Destinations Consent Manager sits between your website and every third party, so trackers don't load until a visitor says yes.

Healthcare Consent Center

Tailored for Healthcare

Consent banners are built around HIPAA and how it overlaps with state laws like CPRA, CCPA, CPA, UCPA, and VCDPA.

Built for Healthcare Compliance

Every consent choice and every update gets logged in an audit trail you can hand to a regulator, a plaintiff's attorney, or your own compliance team.

Built for Conversions

Banners are designed to earn opt-ins, not scare visitors into clicking decline. More opt-ins means a bigger pool of visitors marketing can engage.

Tailored to Your Brand

The banner makes your brand the star with your fonts, colors, and voice.

Unified Data

Preferences sync to one profile across every device a visitor uses, so marketing knows what each person has agreed to, on a phone, laptop, or other device.

Fully Configurable Controls

Consent categories are organized around your trackers and the laws that apply in the states you work in.

Expert Support

We don't hand you a tool and walk away. You get access to our team to configure Destinations Consent Manager and confirm, on an ongoing basis, that your trackers stay compliant.

Signed BAA

We sign a Business Associate Agreement, so your consent data stays fully HIPAA-compliant and your organization stays legally protected.

Language Detection

The banner automatically displays in a visitor's preferred language, pulled from their unified profile.

Text Decoration text decoration
Text Decoration text decoration
Blog

Curious how opt-in requirements differ by state?

Learn about the types of tracking patients can opt into, what states are requiring, and best practices for opt-in.

Read the Guide →
Opt-in Banner
Destinations Healthcare
Text Decoration text decoration
How We Do It

Built for Every Corner of Healthcare

Every vertical in healthcare runs trackers a little differently. Here's how we handle each one.

  • Health Systems & HospitalsHealth systems run hundreds of tags across dozens of domains, and one tracker firing before opt-in is a violation. Destinations Consent Manager unifies profiles for patients, prospects, donors, and employees, so consent stays consistent across every domain and audience.
  • PayersPlan comparison and quote tools need to stay compliant year-round, especially when traffic spikes during open enrollment. Destinations Consent Manager keeps preferences consistent for every visitor and carries consent across microsites, exchanges, and broker portals without slowing anyone down.
  • PharmaDirect to consumer (DTC) and healthcare providers (HCPs) audiences need different consent treatment, and global reach means answering to GDPR on top of US state laws. Destinations Consent Manager serves context-aware banners for each audience and adjusts consent rules automatically based on location.
  • Medical DeviceB2B and B2C visitors often land on the same site but need different consent rules. Destinations Consent Manager builds separate profiles and segments tracking by audience, so both stay compliant without extra manual work.
  • LabsLabs handle genetic data, some of the most sensitive information there is, which puts them squarely in regulators' sights. Destinations Consent Manager makes sure DTC visitors opt in before any tracker fires.
  • DentalDSOs run hundreds of local sites across different CMSs, state laws, and PPC setups, which makes consent workflows easy to misconfigure. Our consultative approach keeps opt-in consent in place before any tracker runs, and keeps it audited over time.
  • TelehealthTelehealth is under aggressive FTC scrutiny, and the risk hides in the handoff between landing pages and the intake forms, symptom checkers, and video rooms that follow. Destinations Consent Manager tracks every visitor's permission status and keeps every page compliant.

Questions and Answers

You've seen the banner at the bottom of a website asking permission to track you. That's a consent management platform at work. In healthcare, these platforms help hospitals, medical device companies, labs, and pharma organizations track what each visitor has agreed to, then apply that choice everywhere: the website, the ad platforms, the analytics tools. General consent management platforms don't account for how HIPAA overlaps with state privacy laws like CPRA, CCPA, CPA, UCPA, and VCDPA. Destinations Consent Manager does.

Start with compliance. The banner needs to state plainly that tracking technologies are running, disclose whether data goes to third parties, and link to your privacy policy. Visitors need an active choice, not a maze of pre-checked boxes, and a real way to opt out by category. Prioritize opt-in consent over opt-out, keep changing preferences easy on an ongoing basis, and retain every choice and update over time. Look for tight integration with your site's design and granular branding controls. And confirm the vendor will sign a BAA.

We built it specifically for healthcare regulations, and we show up as a partner rather than a vendor who hands you a tool and walks away. We've seen plenty of healthcare organizations running a consent solution while trackers kept firing without consent behind the scenes. Consent gets captured in one place, stored in another, and triggers actions on your website through a third. We work across all three with you, so no tracker runs until a visitor grants consent.

No. Booking appointments, location maps, and your site's core content keep working exactly as they should. Only the tags tied to marketing and analytics get blocked, and only for the categories a visitor declined.

Yes. We tie consent to a visitor's profile in a customer data platform like Salesforce Data 360, not a browser cookie that differs between devices. Once someone grants consent while signed in, that choice follows them from laptop to phone to tablet.

A customer data platform like Salesforce Data Cloud pulls every visitor's preferences into one profile. We can also connect to Snowflake, OneTrust, BigQuery, or most other platforms you already run.
Text Decoration text decoration
Text Decoration text decoration
Next Step

Let's audit what's running on your site right now.

We'll map your trackers, show you exactly what's collecting data without consent, and build a plan to fix it.

  • No commitment required
  • Your website's data
  • HIPAA-aligned from day one

Trusted by the leaders in healthcare and life sciences.