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Physician Privileging with Salesforce Health Cloud

Physician privileging is just one part of an overall credentialing process, and it's a microcosm of the challenges faced throughout. Many of the issues are a result of deficiencies in process and technology. However, technology driven processes can overcome some of the most common pain points. Let's dive in through the lens of the Salesforce ecosystem.

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Why Salesforce for Physician Privileging?

Salesforce for healthcare? Sure, most people associate Salesforce with a tool used by sales teams. However, Salesforce Health Cloud's workflow automation and data management translates principles of CRM to the needs of healthcare organizations. By tailoring it, Health Cloud can help credentialing teams erase the manual processes associated with physician privileging by unifying data, automating approvals, and syncing communications.

Challenge

Overcoming cumbersome processes, disparate data, and communication challenges in the privileging process

Solution

Salesforce Health Cloud

Results

Faster privileging, verifiable compliance, and higher physician satisfaction

The Challenges of Physician Privileging

Physician credentialing is challenging because it involves many stakeholders who aren't on the same page. Most hospitals don't have a single platform in place to tie all of the activities together, like multi-level approvals, communications, reporting, and compliance. To make matters worse, the data isn't consistent. It's usually spread across multiple systems with different layers of access, meaning that department chairs, peer reviewers, committees, and the board of directors don't have access to key information that helps them privilege physicians responsibly.

Challenges in the privileging process come down to:

  • Manual Processes
  • Disparate Data
  • Lengthy Approvals
  • Inconsistent Privileging Criteria
  • Poor Reporting
  • Questionable Compliance
  • Unaccountable Communication

Any of these pains sound familiar? Fortunately, many of them can be addressed with technology. Let's take a look at how Salesforce Health Cloud can help.

The Solution

The trick is to use Salesforce Health Cloud as a single platform to unify data, automate privileging workflows, and get all stakeholders on the same page.

Centralized Data

Let's face it...nobody likes hunting through multiple email threads or spreadsheets to find privileging information. That's why we put it all in one place. Health Cloud serves as a a single source of truth for physician credentials, privileges, and documentation. Integrations with external databases like NPDB, state licensing boards, and certification organizations ensure data is updated as it changes.

Workflow Automation

Manual processes mean manual errors. With Health Cloud, we build workflow automations to handle tasks like reminders, stakeholder notifications, and application routing. These drastically reduce manual work, errors, and approvals.

Artificial Intelligence

Health Cloud is built with artificial intelligence. It identifies process bottlenecks, flags privileging tasks that are at risk of missing deadlines, and monitors compliance risks.

Enhanced Reporting

As we mentioned before, Health Cloud centralizes all credentialing and privileging data into one platform. This makes it incredibly easy to report on almost anything, from privileging speed, process gaps, and inefficiencies as they happen.

eSignature

With Health Cloud, there's no need to print or mail approval forms. Physician privilege approvals can be handled with eSignature, meaning that approvals can happen much faster and administrative tasks can be reduced.

Faster Physician Privileging

Verifiable Compliance

Higher Physician Satisfaction

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